Keywords don’t have to just be one word; they can also be phrases. Record words and short phrases you think your readers might enter into a search engine to find you and your book. Eliminate less important and more generic words and phrases from your list. The more specific the keywords, the more likely the person searching for those specific words will be happy to find your book among the search results. Only use select keywords that apply to your book. Don’t try to game the system by selecting popular keywords and phrases simply because they’re popular. A reader will be able to quickly determine if your book is actually what you said it is and these kinds of tactics will lose customers versus gain them for you by hurting your reputation and audience loyalty.
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